ICONSIAM
Come for SookSiam and the river balconies, not the luxury brands you can find anywhere.
Plan your visit
- Hours
- Daily 10:00–22:00
- Haggle at Markets, Not Malls
- Prices at market stalls are negotiable — start at 50–60% of the asking price and meet in the middle. Fixed-price shops and malls don't haggle. Smile and keep it friendly; aggressive bargaining is considered rude.
Tours that include ICONSIAM
Skip-the-line entry, guided visits and day-tour combos around ICONSIAM.
This placeICONSIAM: tickets, guides & combos
Most bookings cancel free up to 24 hours ahead
See prices
FoodStreet-food tours in Bangkok
Most bookings cancel free up to 24 hours ahead
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Day toursBangkok day tours
Most bookings cancel free up to 24 hours ahead
See pricesWhy go, and how to do it well
Most people arrive here for the shops and end up spending their time on the ground floor instead. SookSiam is the reason to come: an indoor recreation of a Thai floating market, regional food vendors, crafts, cultural performances, all of it air-conditioned. It's theatrical rather than authentic, and it works anyway. The food alone justifies the trip across the river, with regional dishes you won't easily find in the centre of town.
The rest is a very large, very polished mall on the Chao Phraya's western bank, heavy on international luxury labels. If designer shopping isn't your thing, skip the upper floors and go for the riverside balconies instead. Grab a coffee, sit outside and watch the boats. There's a multi-floor waterfall and a viewing platform on the sixth floor worth the lift ride. Weekends get genuinely crowded, particularly around SookSiam, so come on a weekday morning if you'd rather browse than shuffle.
Written by Mac Kiley · Updated Sep 2026 · How we check places
Experience hints
Pair your visit. After ICONSIAM, round out your day in Bangkok with contrasting stops nearby.
Reviews from Google
ICONSIAM is far more than a shopping destination; it is a complete lifestyle and cultural experience set along the Chao Phraya River. Spacious, elegant, and thoughtfully designed, the mall offers a sense of scale and comfort that immediately sets it apart, making it easy to spend half a day exploring without feeling rushed. The atmosphere is refined and modern, appealing largely to a high-end, brand-conscious audience, yet it remains welcoming to all visitors thanks to its diverse dining options and well-designed food areas that cater to different budgets. The open-air terraces provide breathtaking river views, especially toward late afternoon and evening, when the lights, passing river cruises, and surrounding skyline create a truly memorable scene. Inside, the layout is seamless and immersive, combining luxury fashion, world-class dining, cultural elements, and entertainment under one roof. The restaurants are beautifully styled with elegant ambiences, while the cinema and public spaces add to the sense that this is a place to relax and enjoy, not just shop. Architectural features, art installations, and water elements enhance the experience, making the mall visually impressive even for those who are simply strolling or taking photos. What makes ICONSIAM particularly special is how it balances modern sophistication with a strong sense of local character. Cultural displays, curated spaces, and riverfront areas give the mall a unique identity that goes beyond retail. Everything feels polished, well organized, and carefully planned. Overall, ICONSIAM is one of Bangkok’s most impressive landmarks. Whether you are interested in high-end shopping, quality dining, architecture, or simply enjoying scenic river views, it delivers a complete and memorable experience. Highly recommended for both first-time visitors and returning travelers.
ICONSIAM is one of the most iconic landmarks in Thailand that everyone should visit at least once. Located along the beautiful Chao Phraya River, it offers a perfect mix of luxury, culture, and modern lifestyle. Inside, you’ll find high-end international brands, amazing local Thai products, and a wide variety of restaurants, cafés, and street-food-style dining at the famous SookSiam zone. The architecture is stunning, and the atmosphere is vibrant yet elegant. It’s not just a shopping mall, but a place where you can experience Thai culture, enjoy great food, and spend a wonderful day exploring. Definitely a must-visit destination when you are in Bangkok.
Huge and modern mall in Bangkok. Surrounded by 5 star international hotels and the shops represent the crowd. Cool thing is on the ground floor they have what appears to be a good market but all inside and so many choices of food to choose from. The mall is packed with international and local food brands, so you’ll not go hungry. Gorgeous viewing platform overlooking the city on the 6th floor. Well worth a visit.
A sample of visitor reviews from Google. Read all 59,655 reviews on Google.
299 Charoen Nakhon Rd, Khwaeng Khlong Ton Sai, Khet Khlong San, Krung Thep Maha Nakhon 10600, Thailand
Open in Google MapsMore markets & shopping nearby
All within 1.5 km away of ICONSIAM.

SOOKSIAM
Thailand's regional food under one air-conditioned roof, at mall prices rather than street prices.

ICS
A Bangkok shopping centre on Charoen Nakhon Rd, open daily 10am–10pm with retail and dining options.

Central Bangrak
A mid-sized neighbourhood mall for a meal, a supermarket run and an hour out of the heat.

Chinatown Bangkok (Yaowarat)
Gold shops and medicine stalls by day, a street-food crush under neon by night.
Tips for Visiting Markets & Shopping
Arrive Early or Late
Vendors believe the first sale of the day is lucky — you'll often get a better deal if you arrive right when the market opens. Late in the evening, sellers may also discount to avoid packing unsold goods.
Be Cautious with Tailors
Bangkok has excellent tailors, but also many tourist traps. Avoid anyone offering suspiciously cheap suits or who approaches you on the street. Ask your hotel for recommendations, read reviews, and always get two fittings.
Claim Your VAT Refund
Spend 2,000+ THB at a single store displaying 'VAT Refund for Tourists' signs, get a yellow form at the register, and claim 7% VAT back at the airport. It adds up fast on bigger purchases.
ICONSIAM: Frequently Asked Questions
Is ICONSIAM worth visiting?
ICONSIAM holds a 4.7★ rating from 59,655 Google reviews, placing it among the highest-rated markets & shopping in Bangkok.
What are the opening hours of ICONSIAM?
ICONSIAM is typically open 10:00-22:00 — see the full day-by-day schedule in the location info on this page. Hours can change on Thai public holidays, so check ahead for holiday visits.
When is the best time to visit ICONSIAM?
The best months to visit Bangkok are November – February, with the most reliable weather. Crowds peak in December & January — going early in the day usually means fewer people. Months to think twice about: April – May (peak heat).
Where is ICONSIAM located?
ICONSIAM is at 299 Charoen Nakhon Rd, Khwaeng Khlong Ton Sai, Khet Khlong San, Krung Thep Maha Nakhon 10600, Thailand, in Bangkok. Getting around Bangkok: BTS Skytrain (most central areas); MRT Metro (underground).
Also popular in Bangkok

Wat Phra Kaew
Go at 08:30 or don't bother, the Emerald Buddha's courtyards fill up fast and stay full until closing.

The Grand Palace
Go at 08:30 sharp, cover your shoulders and legs, and give it three hours rather than one.

Kodtalay The Riverfront Seafood Buffet
Open-air seafood buffet on the Chao Phraya from 599 baht, and the river seats are worth asking for.

Safari World
A full day out east of the city, and the shows are what people remember most.
Similar Markets & Shopping across Thailand

Jungceylon
Air-conditioned escape from Patong's heat, with a food court that beats the mall shops for value.

Terminal 21 Pattaya
An airport-themed mall where each floor is a different world city, and the food court is the real draw.

Pattaya Floating Market
A paid-entry, purpose-built market that's photogenic at sunset but light on actual boat vendors.

Chiang Mai Night Bazaar
Get there around 7pm, before the crowds land, and browse the whole stretch before you buy anything.