Secret of Samui
Organic beauty and wellness shop near Fisherman's Village, known for locally made products and a welcoming owner.
Plan your visit
- Hours
- Mon–Fri 09:00–21:00, Sat–Sun 12:00–21:00
Claim Your VAT Refund
Spend 2,000+ THB at a single store displaying 'VAT Refund for Tourists' signs, get a yellow form at the register, and claim 7% VAT back at the airport. It adds up fast on bigger purchases.
Details
- Phone
- +66 80 817 7292
- Website
- www.secretofsamui.com
Full opening hours
Book ahead in Koh Samui
Bookable experiences in Koh Samui that pair with a visit here.
Why go, and how to do it well
Tucked just outside the entrance to Fisherman's Village in Bo Put, this small but well-stocked shop specializes in organic, locally made beauty and wellness products. Visitors will find an impressive range of natural cosmetics, body oils, lotions, facial washes, and a notably extensive selection of incense, all crafted with an emphasis on quality ingredients and authentic Thai artisanship. The shop doubles as a sensory experience, with fragrances that reviewers consistently highlight as a standout feature.
The atmosphere is intimate and carefully curated, leaning more toward a specialist wellness boutique than a general souvenir shop. The owner, Da, is frequently praised by visitors for being knowledgeable, friendly, and genuinely helpful in guiding customers toward the right products, whether for personal use or as gifts. For travelers interested in organic self-care products or meaningful, locally sourced keepsakes, the shop offers a focused alternative to the broader market stalls nearby.
The shop is open seven days a week, with weekday hours running from 9:00 AM to 9:00 PM and slightly later start times on weekends, when doors open at noon. Visiting on a weekday morning allows for a more relaxed browse before the Fisherman's Village area gets busy. Checking the website at secretofsamui.com ahead of time is worthwhile for those wanting to know more about current product offerings before making the trip.
Written by Mac Kiley · Updated Aug 2026
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Book ahead in Koh Samui
Bookable experiences in Koh Samui that pair with a visit here.
Around here, on foot
Well-rated places within a short walk of Secret of Samui, nearest first. Minutes are at an easy pace in the heat.
- 1 minGrow Brunch & BrewRestaurants & Food · 20 m · 4.8★
- 1 minFisherman's Village Night MarketMarkets & Shopping · 40 m · 4.4★
- 1 minStoners Samui FishermanMarkets & Shopping · 50 m · 5.0★
- 1 minChez FrançoisRestaurants & Food · 70 m · 4.8★
- 1 minFree Wave MarketMarkets & Shopping · 100 m · 4.8★
- 2 minThe Thai TapasRestaurants & Food · 130 m · 4.8★
Experience hints
Pair your visit. After Secret of Samui, round out your day in Koh Samui with contrasting stops nearby.
Reviews from Google
If you’re into healthy living and self-care, this little beauty shop is a true gem 🌿✨ Everything is organic and locally made, which makes it feel even more special. The products smell absolutely divine! fresh, natural, and never overwhelming. Each cream and oil feels so light yet nourishing on the skin, leaving you with that healthy glow 🌸. I love that they focus on local ingredients and authentic recipes, supporting the community while giving us products that are safe, clean, and effective. It’s the kind of place where you walk in, and instantly feel the good energy and care behind everything. 💚
Such a gorgeous shop just at the entrance to fisherman’s village. Da was so nice and helped me to pick out some gifts for my mum for Christmas. There are so many options and everything looks and smells amazing. Would really recommend!
I love this store, they helped us very good. The products are amazing and organic. The smell is perfect and it brings me back on my holiday in thailand!
A sample of visitor reviews from Google. Read all 521 reviews on Google.
45, 19, Tambon Bo Put, Amphoe Ko Samui, Chang Wat Surat Thani 84320, Thailand
Open in Google MapsMore markets & shopping nearby
All within a 1-minute walk of Secret of Samui.

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Fisherman's Village Night Market

Stoners Samui Fisherman

Free Wave Market
Secret of Samui: Frequently Asked Questions
Is Secret of Samui worth visiting?
Secret of Samui holds a 5.0★ rating from 521 Google reviews, placing it among the highest-rated markets & shopping in Koh Samui.
What are the opening hours of Secret of Samui?
Secret of Samui is typically open 09:00–21:00 — see the full day-by-day schedule in the location info on this page. Hours can change on Thai public holidays, so check ahead for holiday visits.
When is the best time to visit Secret of Samui?
The best months to visit Koh Samui are January – September, with the most reliable weather. Crowds peak in July – August & December — going early in the day usually means fewer people. Months to think twice about: October – December (Gulf Coast monsoon).
Where is Secret of Samui located?
Secret of Samui is at 45, 19, Tambon Bo Put, Amphoe Ko Samui, Chang Wat Surat Thani 84320, Thailand, in Koh Samui. Getting around Koh Samui: Songthaews (fixed routes around the ring road); Motorbike or scooter rental.
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