Secret of Samui
Tucked just outside the entrance to Fisherman's Village in Bo Put, this small but well-stocked shop specialises in organic, locally made beauty and wellness products. Visitors will find an impressive range of natural cosmetics, body oils, lotions, facial washes, and a notably extensive selection of incense, all crafted with an emphasis on quality ingredients and authentic Thai artisanship. The shop doubles as a sensory experience, with fragrances that reviewers consistently highlight as a standout feature.
The atmosphere is intimate and carefully curated, leaning more toward a specialist wellness boutique than a general souvenir shop. The owner, Da, is frequently praised by visitors for being knowledgeable, friendly, and genuinely helpful in guiding customers toward the right products, whether for personal use or as gifts. For travellers interested in organic self-care products or meaningful, locally sourced keepsakes, the shop offers a focused alternative to the broader market stalls nearby.
The shop is open seven days a week, with weekday hours running from 9:00 AM to 9:00 PM and slightly later start times on weekends, when doors open at noon. Visiting on a weekday morning allows for a more relaxed browse before the Fisherman's Village area gets busy. Checking the website at secretofsamui.com ahead of time is worthwhile for those wanting to know more about current product offerings before making the trip.
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Experience hints
Pair your visit. After Secret of Samui, round out your day in Koh Samui with contrasting stops nearby.
Reviews from Google
If you’re into healthy living and self-care, this little beauty shop is a true gem 🌿✨ Everything is organic and locally made, which makes it feel even more special. The products smell absolutely divine! fresh, natural, and never overwhelming. Each cream and oil feels so light yet nourishing on the skin, leaving you with that healthy glow 🌸. I love that they focus on local ingredients and authentic recipes, supporting the community while giving us products that are safe, clean, and effective. It’s the kind of place where you walk in, and instantly feel the good energy and care behind everything. 💚
Such a gorgeous shop just at the entrance to fisherman’s village. Da was so nice and helped me to pick out some gifts for my mum for Christmas. There are so many options and everything looks and smells amazing. Would really recommend!
I love this store, they helped us very good. The products are amazing and organic. The smell is perfect and it brings me back on my holiday in thailand!
A sample of visitor reviews from Google. Read all 521 reviews on Google.
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Secret of Samui: Frequently Asked Questions
Is Secret of Samui worth visiting?
Secret of Samui holds a 5.0★ rating from 521 Google reviews, placing it among the highest-rated markets & shopping in Koh Samui.
What are the opening hours of Secret of Samui?
Secret of Samui is typically open 09:00-21:00 — see the full day-by-day schedule in the location info on this page. Hours can change on Thai public holidays, so check ahead for holiday visits.
When is the best time to visit Secret of Samui?
The best months to visit Koh Samui are January – August, with the most reliable weather. Crowds peak in July – August & December — going early in the day usually means fewer people. Months to think twice about: October – December (Gulf Coast monsoon).
Where is Secret of Samui located?
Secret of Samui is at 45, 19, Tambon Bo Put, Amphoe Ko Samui, Chang Wat Surat Thani 84320, Thailand, in Koh Samui. Getting around Koh Samui: Songthaews (fixed routes around the ring road); Motorbike or scooter rental.
Location Info
45, 19, Tambon Bo Put, Amphoe Ko Samui, Chang Wat Surat Thani 84320, Thailand+66 80 817 7292www.secretofsamui.com/Visitor Information
Best time to visit
January – August
Avoid: October – December (Gulf Coast monsoon)
Rainy season
October – December
Avg. temperature
24°C – 32°C(75°F – 90°F)
Crowds
Peak: July – August & December
Getting there
Koh Samui Airport (USM) has direct flights from Bangkok and regional hubs (Bangkok Airways monopoly). The ferry from Surat Thani takes ~1.5 hrs and it's cheaper.
Getting around
- •Songthaews (fixed routes around the ring road)
- •Motorbike or scooter rental
- •Taxis (metered or negotiate upfront)
- •Grab available in main areas
Where to stay near Secret of Samui
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Tips for Visiting Markets & Shopping
Haggle at Markets, Not Malls
Prices at market stalls are negotiable — start at 50–60% of the asking price and meet in the middle. Fixed-price shops and malls don't haggle. Smile and keep it friendly; aggressive bargaining is considered rude.
Arrive Early or Late
Vendors believe the first sale of the day is lucky — you'll often get a better deal if you arrive right when the market opens. Late in the evening, sellers may also discount to avoid packing unsold goods.
Be Cautious with Tailors
Bangkok has excellent tailors, but also many tourist traps. Avoid anyone offering suspiciously cheap suits or who approaches you on the street. Ask your hotel for recommendations, read reviews, and always get two fittings.
Nearby Places

Saona Collection / Bophut
A women's clothing boutique in Fisherman's Village offering handmade island wear, beach outfits, and accessories.

Fisherman's Village Night Market
A beachfront walking street of food, drinks and trinkets that people come back to twice in one trip.

Stoners Samui Fisherman
A lively Bo Put shopping destination open daily until 2:00 AM, blending retail and relaxed island atmosphere.

Free Wave Market
An evening-only market in Bo Put that runs till midnight, so there's no rush to get there early.
Similar Markets & Shopping Across Thailand

Chatuchak Weekend Market
Go at six in the morning, before the heat turns 15,000 stalls into an endurance test.

centralwOrld
Vast, air-conditioned and genuinely easy to navigate, with a top-floor food scene worth the trip alone.

Asiatique The Riverfront
Go at dusk, arrive by the free shuttle boat, and treat it as an evening out rather than a shopping trip.

MBK CENTER
Eight floors of small stalls and haggling, closer to an indoor market than a mall, and all the better for it.
Where to stay near Secret of Samui
Find hotels in Koh Samui on the booking sites travellers trust most.
- Compare prices across sites
- Filter for free cancellation
- Secure checkout on the partner site
Compare rates on Booking.com
Largest selection
Compare rates on Expedia
Bundle & save
Compare rates on Hotels.com
Member prices
We may earn a commission from bookings made through these links — at no extra cost to you. Learn more.
Location Info
Visitor Information
Best time to visit
January – August
Avoid: October – December (Gulf Coast monsoon)
Rainy season
October – December
Avg. temperature
24°C – 32°C(75°F – 90°F)
Crowds
Peak: July – August & December
Getting there
Koh Samui Airport (USM) has direct flights from Bangkok and regional hubs (Bangkok Airways monopoly). The ferry from Surat Thani takes ~1.5 hrs and it's cheaper.
Getting around
- •Songthaews (fixed routes around the ring road)
- •Motorbike or scooter rental
- •Taxis (metered or negotiate upfront)
- •Grab available in main areas