Villa Market Index
Imported cheese, Japanese whisky and Western condiments under one roof, at prices to match.
Plan your visit
- Hours
- Daily 08:00–20:00
Haggle at Markets, Not Malls
Prices at market stalls are negotiable — start at 50–60% of the asking price and meet in the middle. Fixed-price shops and malls don't haggle. Smile and keep it friendly; aggressive bargaining is considered rude.
Details
- Phone
- +66 2 502 7376
- Website
- www.villamarket.com
Full opening hours
Book ahead in Hua Hin
Bookable experiences in Hua Hin that pair with a visit here.
Why go, and how to do it well
This is where you go when you've had enough of the 7-Eleven snack shelf and want extra mature cheddar, a bottle of Japanese whisky, or a Western condiment you can't find anywhere else in Hua Hin. It's a proper upscale supermarket, big, clean, laid out sensibly, with Thai staples and household basics sitting alongside the imported stuff. The Thai products are priced normally. The imports are not, and you should walk in expecting that.
It suits anyone self-catering, anyone in Hua Hin for more than a few days, anyone with dietary requirements that make ordinary Thai supermarkets hard work. Staff get consistently warm mentions, including one shopper who got a dropped debit card back two days later.
One honest caveat. A few shoppers have flagged shelf labels not matching the price at the till, and packaged meat and frozen fish that didn't hold up. So check the receipt and give perishables a proper look before they go in the cart. Nothing that should put you off, but worth knowing.
Written by Mac Kiley · Updated Oct 2026
Book ahead in Hua Hin
Bookable experiences in Hua Hin that pair with a visit here.
Around here, on foot
Well-rated places within a short walk of Villa Market Index, nearest first. Minutes are at an easy pace in the heat.
- 2 minRest House Hua Hin Pool VillaHotels & Resorts · 140 m · 4.5★
- 3 minAt Home RestaurantRestaurants & Food · 270 m · 4.8★
- 4 minWat Klai KangwonTemples & Culture · 340 m · 4.3★
- 5 minGolden Sea Hua HinHotels & Resorts · 380 m · 4.3★
- 5 minSonkram Home SeafoodRestaurants & Food · 410 m · 4.8★
- 6 minChaloem Phrakiat ParkTemples & Culture · 450 m · 4.4★
Experience hints
Pair your visit. After Villa Market Index, round out your day in Hua Hin with contrasting stops nearby.
Reviews from Google
I just wanted to say how wonderful and helpful the staff are at this place!! I dropped my debit card when leaving the Villa Market and someone found and gave it to the staff who were so kind and honest and kept it staff and secure. When I came to look for it 2 days later I was amazed at my good fortune to find they had it, being a foreigner it saved me so much time and trouble getting it replaced, I can't thank them enough, 💙💙💙
Upscale grocery store. Some imported items are expensive, while local items are affordable. Very good selection overall Friendly staff
Overcharge, hide poor meat in the bottom of a tray and misleading shelf labeling. Further issue with product from Villa Market. Frozen fish freezer burnt and when thawed “mush”. Store not accepting accountability, eventually changed for lower cost product. Repeated quality issues at this branch. Try the one in Hua Hin town, better product and better attitude. 1. Shelf label in front of products - not the price charged, despite the product being directly behind. 2. Beware of packaged meat; fat and gristle hidden underneath. In this case about half. When complained they just shrugged shoulders and laughed.
A sample of visitor reviews from Google. Read all 508 reviews on Google.
17, 139 Soi Mooban Borfai, Tambon Hua Hin, Amphoe Hua Hin, Chang Wat Prachuap Khiri Khan 77110, Thailand
Open in Google MapsMore markets & shopping nearby
All within 2.6 km of Villa Market Index.
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Tips for Visiting Markets & Shopping
Arrive Early or Late
Vendors believe the first sale of the day is lucky — you'll often get a better deal if you arrive right when the market opens. Late in the evening, sellers may also discount to avoid packing unsold goods.
Claim Your VAT Refund
Spend 2,000+ THB at a single store displaying 'VAT Refund for Tourists' signs, get a yellow form at the register, and claim 7% VAT back at the airport. It adds up fast on bigger purchases.
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