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H&M
Markets & Shopping
Koh Samui

H&M

4.5(165 reviews)

This Koh Samui outpost of the globally recognised Swedish fashion retailer H&M brings affordable, on-trend clothing to the island's Borpud sub-district, making it a convenient stop for travellers looking to refresh their wardrobe without stretching their budget. The store stocks a broad range of women's, men's, and children's clothing alongside swimwear, accessories, and shoes — a practical range for holidaymakers who may have forgotten essentials or simply want to pick up something new for the beach. Inside, shoppers can expect the familiar H&M layout and shopping experience, with seasonal collections and everyday basics organised across a well-presented retail floor. The store's accessible price point makes it appealing to a wide range of visitors, and the swimwear selection is particularly relevant given the island's beach-heavy lifestyle. The store is open seven days a week from 10:00 to 22:00, making it easy to fit into a full day of sightseeing or to visit in the cooler evening hours. Its location on the first floor at address 209 in the Borpud area puts it within reach of central Koh Samui. Visitors who prefer to browse the collection in advance can check current stock and promotions through the H&M Thailand website before heading in.

Experience hints

Hidden gem
Visitor favorite

Pair your visit. After H&M, round out your day in Koh Samui with contrasting stops nearby.

Visitor Information

Best time to visit

January – August

Avoid: October – December (Gulf Coast monsoon)

Rainy season

October – December

Avg. temperature

24°C – 32°C(75°F – 90°F)

Crowds

High

Peak: July – August & December

Getting there

Koh Samui Airport (USM) has direct flights from Bangkok and regional hubs (Bangkok Airways monopoly). Ferry from Surat Thani takes ~1.5 hrs — a cheaper option.

Getting around

  • Songthaews (fixed routes around the ring road)
  • Motorbike or scooter rental
  • Taxis (metered or negotiate upfront)
  • Grab available in main areas

Where to stay near H&M

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Tips for Visiting Markets & Shopping

Haggle at Markets, Not Malls

Prices at market stalls are negotiable — start at 50–60% of the asking price and meet in the middle. Fixed-price shops and malls don't haggle. Smile and keep it friendly; aggressive bargaining is considered rude.

Arrive Early or Late

Vendors believe the first sale of the day is lucky — you'll often get a better deal if you arrive right when the market opens. Late in the evening, sellers may also discount to avoid packing unsold goods.

Be Cautious with Tailors

Bangkok has excellent tailors, but also many tourist traps. Avoid anyone offering suspiciously cheap suits or who approaches you on the street. Ask your hotel for recommendations, read reviews, and always get two fittings.

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