Hirono Floating Market @Siam Square
Three floors of Hirono merch that plays more like a small art gallery than a shop.
Plan your visit
- Hours
- Daily 10:00–22:00
Haggle at Markets, Not Malls
Prices at market stalls are negotiable — start at 50–60% of the asking price and meet in the middle. Fixed-price shops and malls don't haggle. Smile and keep it friendly; aggressive bargaining is considered rude.
Details
- Phone
- +66 65 939 0416
Full opening hours
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Why go, and how to do it well
If Hirono means nothing to you, this won't convert you. If it does, clear an hour. The permanent Siam Square flagship runs over three floors, with clothing and a small café corner on the ground, more apparel on the second, and a compact Hirono art gallery up top. Reviewers keep reaching for the word museum, and that's the right read. The merchandise is arranged as much for looking at as for buying, and the home textiles get singled out more than you'd expect for a character brand.
Prices sit above general Bangkok shopping, which is worth knowing before you fall for a phone case or a cushion. Staff come in for a lot of praise, and the whole place is built for photos, so mornings are the sensible slot if you'd rather not wait in line behind everyone else's camera. The thing that trips people up is that the boat figurine isn't sold in here. For that you want the Pop Mart store right next door.
Written by Mac Kiley · Updated Oct 2026
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Around here, on foot
Well-rated places within a short walk of Hirono Floating Market @Siam Square, nearest first. Minutes are at an easy pace in the heat.
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Reviews from Google
Bangkok’s kawaii culture just hit different with my epic Siam Square adventure 🎉🛶! I dove into the brand new Hirono Floating Market POP MART (open daily 10am–10pm) and it’s a collector’s dream come true. Must-See Spots: 1. Hirono Floating Market @ POP MART: It’s 4 floors, each packed with awesome merch and exclusive Hirono art. Don’t miss the ground floor café—it’s Hirono-inspired, super Insta-worthy if you love adorable vibes. 2. Limited Hirono Figurine: Ultra-rare! The figurine is actually displayed on a mini boat—such a cool collectible flex, only here. 3. Art Gallery Level: If you make it to the top floor, check out the wall art.
Super cute. This place is a permanent location at Siam square. There are a total of 3 floors, the first floor is clothing and a small cafe corner, the second is only clothes and the third floor is a small art gallery of hirono. I went during the morning and it wasn’t too busy. They don’t sell the figure in the store tho, so if you want the hirono in the boat figure you have to go to the popmart store that’s located right next to this store.
Nice place to visit especially if you are a Hirono fan. Prices are a tad too high imho. Great to take selfies.
A sample of visitor reviews from Google. Read all 96 reviews on Google.
Siam Square Building, No. 424 (Units 6 Siam Square Soi 7, Pathumwan Pathum Wan, Krung Thep Maha Nakhon 10330, Thailand
Open in Google MapsMore markets & shopping nearby
All within a 3-minute walk of Hirono Floating Market @Siam Square.
Siam Square
Siam Center
SIAM Square Street Market
MBK Center
Tips for Visiting Markets & Shopping
Arrive Early or Late
Vendors believe the first sale of the day is lucky — you'll often get a better deal if you arrive right when the market opens. Late in the evening, sellers may also discount to avoid packing unsold goods.
Claim Your VAT Refund
Spend 2,000+ THB at a single store displaying 'VAT Refund for Tourists' signs, get a yellow form at the register, and claim 7% VAT back at the airport. It adds up fast on bigger purchases.
Hirono Floating Market @Siam Square: Frequently Asked Questions
Is Hirono Floating Market @Siam Square worth visiting?
Hirono Floating Market @Siam Square holds a 4.7★ rating from 96 Google reviews, placing it among the highest-rated markets & shopping in Bangkok.
What are the opening hours of Hirono Floating Market @Siam Square?
Hirono Floating Market @Siam Square is typically open 10:00–22:00 — see the full day-by-day schedule in the location info on this page. Hours can change on Thai public holidays, so check ahead for holiday visits.
When is the best time to visit Hirono Floating Market @Siam Square?
The best months to visit Bangkok are November – February, with the most reliable weather. Crowds peak in December & January — going early in the day usually means fewer people. Months to think twice about: April – May (peak heat).
Where is Hirono Floating Market @Siam Square located?
Hirono Floating Market @Siam Square is at Siam Square Building, No. 424 (Units 6 Siam Square Soi 7, Pathumwan Pathum Wan, Krung Thep Maha Nakhon 10330, Thailand, in Bangkok. Getting around Bangkok: BTS Skytrain (most central areas); MRT Metro (underground).
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