Hirono Floating Market @Siam Square
If Hirono means nothing to you, this won't convert you. If it does, clear an hour. The permanent Siam Square flagship runs over three floors: clothing and a small café corner on the ground, more apparel on the second, and a compact Hirono art gallery up top. Reviewers keep reaching for the word museum, and that's the right read. The merchandise is arranged as much for looking at as for buying, and the home textiles get singled out more than you'd expect for a character brand.
Prices sit above general Bangkok shopping, which is worth knowing before you fall for a phone case or a cushion. Staff come in for a lot of praise, and the whole place is built for photos, so mornings are the sensible slot if you'd rather not queue behind everyone else's camera. One thing that trips people up: the boat figurine isn't sold in here. For that you want the Pop Mart store right next door.
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Experience hints
Pair your visit. After Hirono Floating Market @Siam Square, round out your day in Bangkok with contrasting stops nearby.
Reviews from Google
Bangkok’s kawaii culture just hit different with my epic Siam Square adventure 🎉🛶! I dove into the brand new Hirono Floating Market POP MART (open daily 10am–10pm) and it’s a collector’s dream come true. Must-See Spots: 1. Hirono Floating Market @ POP MART: It’s 4 floors, each packed with awesome merch and exclusive Hirono art. Don’t miss the ground floor café—it’s Hirono-inspired, super Insta-worthy if you love adorable vibes. 2. Limited Hirono Figurine: Ultra-rare! The figurine is actually displayed on a mini boat—such a cool collectible flex, only here. 3. Art Gallery Level: If you make it to the top floor, check out the wall art.
Super cute. This place is a permanent location at Siam square. There are a total of 3 floors, the first floor is clothing and a small cafe corner, the second is only clothes and the third floor is a small art gallery of hirono. I went during the morning and it wasn’t too busy. They don’t sell the figure in the store tho, so if you want the hirono in the boat figure you have to go to the popmart store that’s located right next to this store.
Nice place to visit especially if you are a Hirono fan. Prices are a tad too high imho. Great to take selfies.
A sample of visitor reviews from Google. Read all 96 reviews on Google.
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Hirono Floating Market @Siam Square: Frequently Asked Questions
Is Hirono Floating Market @Siam Square worth visiting?
Hirono Floating Market @Siam Square holds a 4.7★ rating from 96 Google reviews, placing it among the highest-rated markets & shopping in Bangkok.
What are the opening hours of Hirono Floating Market @Siam Square?
Hirono Floating Market @Siam Square is typically open 10:00-22:00 — see the full day-by-day schedule in the location info on this page. Hours can change on Thai public holidays, so check ahead for holiday visits.
When is the best time to visit Hirono Floating Market @Siam Square?
The best months to visit Bangkok are November – February, with the most reliable weather. Crowds peak in December & January — going early in the day usually means fewer people. Months to think twice about: April – May (peak heat).
Where is Hirono Floating Market @Siam Square located?
Hirono Floating Market @Siam Square is at Siam Square Building, No. 424 (Units 6 Siam Square Soi 7, Pathumwan Pathum Wan, Krung Thep Maha Nakhon 10330, Thailand, in Bangkok. Getting around Bangkok: BTS Skytrain (most central areas); MRT Metro (underground).
Location Info
Siam Square Building, No. 424 (Units 6 Siam Square Soi 7, Pathumwan Pathum Wan, Krung Thep Maha Nakhon 10330, Thailand+66 65 939 0416Visitor Information
Best time to visit
November – February
Avoid: April – May (peak heat)
Rainy season
May – October
Avg. temperature
25°C – 34°C(77°F – 93°F)
Crowds
Peak: December & January
Getting there
Suvarnabhumi (BKK) and Don Mueang (DMK) airports serve Bangkok with direct flights from most major cities.
Getting around
- •BTS Skytrain (most central areas)
- •MRT Metro (underground)
- •Airport Rail Link (ARL)
- •Chao Phraya Express Boat
- •Grab (ride-hailing app)
- •Metered taxis — always use the meter
Where to stay near Hirono Floating Market @Siam Square
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Tips for Visiting Markets & Shopping
Haggle at Markets, Not Malls
Prices at market stalls are negotiable — start at 50–60% of the asking price and meet in the middle. Fixed-price shops and malls don't haggle. Smile and keep it friendly; aggressive bargaining is considered rude.
Arrive Early or Late
Vendors believe the first sale of the day is lucky — you'll often get a better deal if you arrive right when the market opens. Late in the evening, sellers may also discount to avoid packing unsold goods.
Be Cautious with Tailors
Bangkok has excellent tailors, but also many tourist traps. Avoid anyone offering suspiciously cheap suits or who approaches you on the street. Ask your hotel for recommendations, read reviews, and always get two fittings.
Nearby Places
Siam Square
Bangkok's teenagers claim this grid of open-air sois, and it's far cheaper than the malls next door.
Siam Center
Quieter than Paragon next door, heavy on design-led fashion, and wired straight into Siam BTS station.
SIAM Square Street Market
A lively Bangkok street market in the heart of Siam, known for food, shopping, and street performances.
MBK CENTER
Eight floors of small stalls and haggling, closer to an indoor market than a mall, and all the better for it.
Similar Markets & Shopping Across Thailand
Jungceylon
Air-conditioned escape from Patong's heat, with a food court that beats the mall shops for value.
Terminal 21 Pattaya
An airport-themed mall where each floor is a different world city, and the food court is the real draw.
Pattaya Floating Market
A paid-entry, purpose-built market that's photogenic at sunset but light on actual boat vendors.
Chiang Mai Night Bazaar
Get there around 7pm, before the crowds land, and browse the whole stretch before you buy anything.
Where to stay near Hirono Floating Market @Siam Square
Find hotels in Bangkok on the booking sites travellers trust most.
- Compare prices across sites
- Filter for free cancellation
- Secure checkout on the partner site
Compare rates on Booking.com
Largest selection
Compare rates on Expedia
Bundle & save
Compare rates on Hotels.com
Member prices
We may earn a commission from bookings made through these links — at no extra cost to you. Learn more.
Location Info
Visitor Information
Best time to visit
November – February
Avoid: April – May (peak heat)
Rainy season
May – October
Avg. temperature
25°C – 34°C(77°F – 93°F)
Crowds
Peak: December & January
Getting there
Suvarnabhumi (BKK) and Don Mueang (DMK) airports serve Bangkok with direct flights from most major cities.
Getting around
- •BTS Skytrain (most central areas)
- •MRT Metro (underground)
- •Airport Rail Link (ARL)
- •Chao Phraya Express Boat
- •Grab (ride-hailing app)
- •Metered taxis — always use the meter