Hirono Floating Market @Siam Square
Tucked inside Siam Square's iconic shopping precinct, this permanent Hirono flagship spans three floors and draws fans of the beloved character-driven brand from across Bangkok and beyond. The ground floor combines clothing with a small cafe corner, the second floor is dedicated to apparel, and the third floor functions as a collector's showcase — making the whole space feel closer to a curated gallery than a conventional retail store. Visitors frequently note that browsing the floors feels like walking through a museum, with each piece of merchandise presented as part of a larger artistic narrative. The store also houses a Pop Mart section, catering to collectors hunting for limited-edition figures and blind box drops alongside the broader Hirono merchandise range. The atmosphere leans heavily into kawaii aesthetics, and the space doubles as a popular spot for photos. Staff are consistently praised for being welcoming and knowledgeable. Good to know: the store is open every day from 10:00 to 22:00, so there is plenty of flexibility when planning a visit. Prices are on the higher end compared to general Bangkok shopping, so setting a budget beforehand is worth considering. Siam Square is well connected by BTS Skytrain (Siam Station), making it straightforward to reach from most parts of the city.
Experience hints
Pair your visit. After Hirono Floating Market @Siam Square, round out your day in Bangkok with contrasting stops nearby.
Visitor Reviews
Bangkok’s kawaii culture just hit different with my epic Siam Square adventure 🎉🛶! I dove into the brand new Hirono Floating Market POP MART (open daily 10am–10pm) and it’s a collector’s dream come true. Must-See Spots: 1. Hirono Floating Market @ POP MART: It’s 4 floors, each packed with awesome merch and exclusive Hirono art. Don’t miss the ground floor café—it’s Hirono-inspired, super Insta-worthy if you love adorable vibes. 2. Limited Hirono Figurine: Ultra-rare! The figurine is actually displayed on a mini boat—such a cool collectible flex, only here. 3. Art Gallery Level: If you make it to the top floor, check out the wall art.
How could you possibly resist not buying anything here? If you’re a fan of Hirono, this is definitely a must-visit. There’s a surprisingly wide range of merchandise available, especially compared to other IP collections. The variety really stands out. I was particularly impressed by the home textiles they were all so stylish yet still very practical and usable. The interior design of the store was also beautifully executed, making the whole shopping experience even more enjoyable. A dangerous place for your wallet, but totally worth it!
Super cute. This place is a permanent location at Siam square. There are a total of 3 floors, the first floor is clothing and a small cafe corner, the second is only clothes and the third floor is a small art gallery of hirono. I went during the morning and it wasn’t too busy. They don’t sell the figure in the store tho, so if you want the hirono in the boat figure you have to go to the popmart store that’s located right next to this store.
Location Info
Siam Square Building, No. 424 (Units 6 Siam Square Soi 7, Pathumwan Pathum Wan, Krung Thep Maha Nakhon 10330, Thailand+66 65 939 0416Tips for Visiting Markets & Shopping
Haggle at Markets, Not Malls
Prices at market stalls are negotiable — start at 50–60% of the asking price and meet in the middle. Fixed-price shops and malls don't haggle. Smile and keep it friendly; aggressive bargaining is considered rude.
Arrive Early or Late
Vendors believe the first sale of the day is lucky — you'll often get a better deal if you arrive right when the market opens. Late in the evening, sellers may also discount to avoid packing unsold goods.
Be Cautious with Tailors
Bangkok has excellent tailors, but also many tourist traps. Avoid anyone offering suspiciously cheap suits or who approaches you on the street. Ask your hotel for recommendations, read reviews, and always get two fittings.
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Location Info
Visitor Information
Best time to visit
November – February
Avoid: April – May (peak heat)
Rainy season
May – October
Avg. temperature
25°C – 34°C(77°F – 93°F)
Crowds
Peak: December & January
Getting there
Suvarnabhumi (BKK) and Don Mueang (DMK) airports serve Bangkok with direct flights from most major cities.
Getting around
- •BTS Skytrain (most central areas)
- •MRT Metro (underground)
- •Airport Rail Link (ARL)
- •Chao Phraya Express Boat
- •Grab (ride-hailing app)
- •Metered taxis — always use the meter