Villa Market - Hua Hin
Villa Market on Phet Kasem Road is a go-to supermarket for travellers and expatriates seeking imported and international food products in Hua Hin. The store carries a strong selection of Western staples that can be hard to source elsewhere locally, including imported cheeses, Australian beef, Norwegian salmon, organic produce, fresh seafood, and a notable range of international spirits and wines. Shoppers familiar with the Villa Market brand from Bangkok or Pattaya will find the same reliable product range here. The shopping environment is clean, well-organised, and easy to navigate, with staff available to assist. Alongside international imports, the store stocks Thai products and fresh fruits and vegetables, making it practical for both self-catering villa stays and day-to-day top-ups. Pricing on imported goods reflects the premium nature of the stock, though the store does run promotions and offers competitive value when compared to buying equivalent products abroad. Open every day from 8:00 AM to 10:00 PM, the store fits conveniently into most travel schedules. A practical note: plastic bags carry a small charge, so bringing a reusable bag is worth considering, particularly for longer stays. The Phet Kasem Road location is accessible by tuk-tuk or songthaew, and mid-morning visits on weekdays tend to be quieter than weekend afternoons.
Experience hints
Pair your visit. After Villa Market - Hua Hin, round out your day in Hua Hin with contrasting stops nearby.
Visitor Reviews
Who doesn't love Villa Market!... I would love it more if we're cheaper.. but depending on the days they do do some things at reasonable prices actually. Especially if you compare to the price in Europe it's often similar. They even do a delivery service which we also used... Got a promo free delivery and the next time a reduced delivery fee. Order in the morning and get a few hours later! I did notice the stock and choices available change /move often and so if you find it one day. .... You may not the next.. I think it's just a very busy store! (McVittees milk chocolate digestives.. there one day but then not again for several days) they do stock some very nice lines . I would prefer the fresh baked bread products to be wrapped in paper rather than the plastic wrap.. they are not crisp as a result, I did find a nice 'packaged' pumpkin seeded bread behind the main bread display though! Staff super helpful and friendly! Good shop!
Great to find a Villa Market in Hua Hin and away from my local one in Pattaya. Same great selection of products. For me, this mean French cheese, fresh seafood and high quality tortilla chips and spicy salsa. I also love the excellent variety of fruit, salad and vegetables on offer. Not sure why I am being asked questions about this as if it's a hotel.
Villa market was fantastic with a wide range of Western groceries and fresh produce. We bought bread, fruits, cheese, and other essential items. We were happy to find several well-known brands of US and Europe. Good place to shop for local curry pastes to take it back to your countries.
Location Info
218 1-4 Phet Kasem Rd, Tambon Hua Hin, Amphoe Hua Hin, Chang Wat Prachuap Khiri Khan 77110, Thailand+66 2 502 7360www.villamarket.com/Tips for Visiting Markets & Shopping
Haggle at Markets, Not Malls
Prices at market stalls are negotiable — start at 50–60% of the asking price and meet in the middle. Fixed-price shops and malls don't haggle. Smile and keep it friendly; aggressive bargaining is considered rude.
Arrive Early or Late
Vendors believe the first sale of the day is lucky — you'll often get a better deal if you arrive right when the market opens. Late in the evening, sellers may also discount to avoid packing unsold goods.
Be Cautious with Tailors
Bangkok has excellent tailors, but also many tourist traps. Avoid anyone offering suspiciously cheap suits or who approaches you on the street. Ask your hotel for recommendations, read reviews, and always get two fittings.
Also Popular in Hua Hin
Cicada Market
Weekend night market with vendors selling art, clothing, decor & handmade goods, plus entertainment.
Wat Huay Mongkol
Parklike Buddhist temple known for its enormous statue of storied monk Luang Pu Thuat.
Rajabhakti Park
This historical tourist attraction celebrates Thai kings with 7 famed statues, a museum & a plaza.
Aowtakiab Seafood Hua Hin
Oceanfront seafood restaurant in Hua Hin serving fresh catches with traditional Thai flavours at mid-range prices.
Similar Markets & Shopping Across Thailand
Chatuchak Weekend Market
One of the world's largest weekend markets with 15,000+ stalls
centralwOrld
Shopping center with stores for beauty, fashion & technology, plus dining & family activities.
Asiatique The Riverfront
Illuminated at night, this sizable Ferris wheel in an open-air mall offers scenic river views.
Siam Paragon
Expansive mall with high-end & mainstream boutiques, dining, an aquarium, bowling & a multiplex.
Location Info
Visitor Information
Best time to visit
March – August
Avoid: September – November (rainy season)
Rainy season
September – November
Avg. temperature
23°C – 33°C(73°F – 91°F)
Crowds
Peak: Weekends year-round (Bangkok day-trippers)
Getting there
Minivan from Bangkok's Victory Monument (~3.5 hrs). Train from Hua Lamphong station (~4 hrs, scenic). Private car recommended.
Getting around
- •Songthaews (blue, along main roads)
- •Motorbike taxis
- •Bicycle rental
- •Grab available