Villa Market - Hua Hin
If you're self-catering in Hua Hin and want the food you cook with at home, this is the place. Imported cheeses, Australian beef, Norwegian salmon, organic vegetables, fresh seafood, tortilla chips and salsa, a chocolate section people genuinely rave about, and a wine and spirits aisle deep enough that shoppers hunting a specific rum tend to find it here after striking out elsewhere. There's Thai stock too, and it's a smart last stop for curry pastes to carry home in your suitcase.
You'll pay more than you would at a Thai supermarket, and nobody pretends otherwise. Set against European prices, though, plenty of it lands in the same range, and there are regular promotions worth scanning. One quirk regulars mention: stock and shelf layout shift often, so if you spot something you want, buy it then rather than planning to come back for it. The store is clean, easy to walk, and staff will help you track down a product.
Book tours & tickets in Hua Hin
Day trips, skip-the-line entry, and guided experiences around Villa Market - Hua Hin — book ahead and skip the on-the-ground markup.
We may earn a commission from bookings made through these links — at no extra cost to you. Learn more.
Experience hints
Pair your visit. After Villa Market - Hua Hin, round out your day in Hua Hin with contrasting stops nearby.
Reviews from Google
Who doesn't love Villa Market!... I would love it more if we're cheaper.. but depending on the days they do do some things at reasonable prices actually. Especially if you compare to the price in Europe it's often similar. They even do a delivery service which we also used... Got a promo free delivery and the next time a reduced delivery fee. Order in the morning and get a few hours later! I did notice the stock and choices available change /move often and so if you find it one day. .... You may not the next.. I think it's just a very busy store! (McVittees milk chocolate digestives.. there one day but then not again for several days) they do stock some very nice lines . I would prefer the fresh baked bread products to be wrapped in paper rather than the plastic wrap.. they are not crisp as a result, I did find a nice 'packaged' pumpkin seeded bread behind the main bread display though! Staff super helpful and friendly! Good shop!
Villa market was fantastic with a wide range of Western groceries and fresh produce. We bought bread, fruits, cheese, and other essential items. We were happy to find several well-known brands of US and Europe. Good place to shop for local curry pastes to take it back to your countries.
Always like this supermarket, it carries international products such as Aussie beef, Norwegian salmon, organic veggies, and a wonderful chocolate collection. Staff are top notch and ready to help you find any product. You will pay a little extra here but its worth it.
A sample of visitor reviews from Google. Read all 1,504 reviews on Google.
Also Popular in Hua Hin

Wat Huay Mongkol
A 12-metre monk in park-like grounds, best seen in the morning before the sun turns it into a silhouette.

Rajabhakti Park
Seven giant bronze kings on a vast concrete parade ground, free to enter, with almost no shade.

Aowtakiab Seafood Hua Hin
Seafood on the water at Ao Hua Don, best in the late afternoon light, with parking that makes the drive easy.

Dusit Thani Hua Hin
A big family resort on the Cha-am coast where thirty-odd years of upkeep actually shows.
Location Info
218 1-4 Phet Kasem Rd, Tambon Hua Hin, Amphoe Hua Hin, Chang Wat Prachuap Khiri Khan 77110, Thailand+66 2 502 7360www.villamarket.com/Visitor Information
Best time to visit
March – August
Avoid: September – November (rainy season)
Rainy season
September – November
Avg. temperature
23°C – 33°C(73°F – 91°F)
Crowds
Peak: Weekends year-round (Bangkok day-trippers)
Getting there
Minivan from Bangkok's Victory Monument (~3.5 hrs). Train from Hua Lamphong station (~4 hrs, scenic). I'd go with a private car.
Getting around
- •Songthaews (blue, along main roads)
- •Motorbike taxis
- •Bicycle rental
- •Grab available
Tips for Visiting Markets & Shopping
Haggle at Markets, Not Malls
Prices at market stalls are negotiable — start at 50–60% of the asking price and meet in the middle. Fixed-price shops and malls don't haggle. Smile and keep it friendly; aggressive bargaining is considered rude.
Arrive Early or Late
Vendors believe the first sale of the day is lucky — you'll often get a better deal if you arrive right when the market opens. Late in the evening, sellers may also discount to avoid packing unsold goods.
Be Cautious with Tailors
Bangkok has excellent tailors, but also many tourist traps. Avoid anyone offering suspiciously cheap suits or who approaches you on the street. Ask your hotel for recommendations, read reviews, and always get two fittings.
Nearby Places

The Chocolate Factory Huahin
Chocolate shop, café and full restaurant in one, and the kitchen is the part that surprises people.

Tops Powerbuy Hua Hin
Groceries, a decent bakery and an electronics floor in one air-conditioned stop on Phet Kasem Road.

B2S B2S Hua Hin Market Village
Air-conditioned book and stationery browsing inside Market Village, handy if you're in Hua Hin a while.

Lotus's Market Village Hua Hin
A proper hypermarket with an air-conditioned street food market downstairs, and the beach a short walk away.
Similar Markets & Shopping Across Thailand

Chatuchak Weekend Market
Go at six in the morning, before the heat turns 15,000 stalls into an endurance test.

centralwOrld
Vast, air-conditioned and genuinely easy to navigate, with a top-floor food scene worth the trip alone.

Asiatique The Riverfront
Go at dusk, arrive by the free shuttle boat, and treat it as an evening out rather than a shopping trip.

MBK CENTER
Eight floors of small stalls and haggling, closer to an indoor market than a mall, and all the better for it.
Location Info
Visitor Information
Best time to visit
March – August
Avoid: September – November (rainy season)
Rainy season
September – November
Avg. temperature
23°C – 33°C(73°F – 91°F)
Crowds
Peak: Weekends year-round (Bangkok day-trippers)
Getting there
Minivan from Bangkok's Victory Monument (~3.5 hrs). Train from Hua Lamphong station (~4 hrs, scenic). I'd go with a private car.
Getting around
- •Songthaews (blue, along main roads)
- •Motorbike taxis
- •Bicycle rental
- •Grab available

