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Villa Market - Hua Hin

Where you go in Hua Hin when you need French cheese, Norwegian salmon or a decent bottle of rum.

4.4(1,504)Hua Hin Fishing Pier · 1.3 km away
Directions

Plan your visit

Hours
Daily 08:00–22:00
Getting there
Hua Hin Fishing Pier
1.3 km away

Haggle at Markets, Not Malls

Prices at market stalls are negotiable — start at 50–60% of the asking price and meet in the middle. Fixed-price shops and malls don't haggle. Smile and keep it friendly; aggressive bargaining is considered rude.

Details

Full opening hours
Monday08:00–22:00
Tuesday08:00–22:00
Wednesday08:00–22:00
Thursday08:00–22:00
Friday08:00–22:00
Saturday08:00–22:00
Sunday08:00–22:00

Why go, and how to do it well

If you're self-catering in Hua Hin and want the food you cook with at home, this is the place. Imported cheeses, Australian beef, Norwegian salmon, organic vegetables, fresh seafood, tortilla chips and salsa, a chocolate section people genuinely rave about, and a wine and spirits aisle deep enough that shoppers hunting a specific rum tend to find it here after striking out elsewhere. There's Thai stock too, and it's a smart last stop for curry pastes to carry home in your suitcase.

You'll pay more than you would at a Thai supermarket, and nobody pretends otherwise. Set against European prices, though, plenty of it lands in the same range, and there are regular promotions worth scanning. Regulars mention one quirk. Stock and shelf layout shift often, so if you spot something you want, buy it then rather than planning to come back for it. The store is clean, easy to walk, and staff will help you track down a product.

Written by Mac Kiley · Updated Oct 2026

Book ahead in Hua Hin

Bookable experiences in Hua Hin that pair with a visit here.

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Around here, on foot

Well-rated places within a short walk of Villa Market - Hua Hin, nearest first. Minutes are at an easy pace in the heat.

Experience hints

Reviews from Google

Who doesn't love Villa Market!... I would love it more if we're cheaper.. but depending on the days they do do some things at reasonable prices actually. Especially if you compare to the price in Europe it's often similar. They even do a delivery service which we also used... Got a promo free delivery and the next time a reduced delivery fee. Order in the morning and get a few hours later! I did notice the stock and choices available change /move often and so if you find it one day. .... You may not the next.. I think it's just a very busy store! (McVittees milk chocolate digestives.. there one day but then not again for several days) they do stock some very nice lines . I would prefer the fresh baked bread products to be wrapped in paper rather than the plastic wrap.. they are not crisp as a result, I did find a nice 'packaged' pumpkin seeded bread behind the main bread display though! Staff super helpful and friendly! Good shop!

Villa market was fantastic with a wide range of Western groceries and fresh produce. We bought bread, fruits, cheese, and other essential items. We were happy to find several well-known brands of US and Europe. Good place to shop for local curry pastes to take it back to your countries.

Always like this supermarket, it carries international products such as Aussie beef, Norwegian salmon, organic veggies, and a wonderful chocolate collection. Staff are top notch and ready to help you find any product. You will pay a little extra here but its worth it.

A sample of visitor reviews from Google. Read all 1,504 reviews on Google.

218 1-4 Phet Kasem Rd, Tambon Hua Hin, Amphoe Hua Hin, Chang Wat Prachuap Khiri Khan 77110, Thailand

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All within a 9-minute walk of Villa Market - Hua Hin.

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B2S B2S Hua Hin Market Village

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A proper hypermarket with an air-conditioned street food market downstairs, and the beach a short walk away.

Tips for Visiting Markets & Shopping

Arrive Early or Late

Vendors believe the first sale of the day is lucky — you'll often get a better deal if you arrive right when the market opens. Late in the evening, sellers may also discount to avoid packing unsold goods.

Claim Your VAT Refund

Spend 2,000+ THB at a single store displaying 'VAT Refund for Tourists' signs, get a yellow form at the register, and claim 7% VAT back at the airport. It adds up fast on bigger purchases.

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