Soul Café & Shop
A relaxed Pai café serving fresh brunch and pressed juices, with a calm outdoor area and welcoming English-speaking staff.
Plan your visit
- Hours
- Mon–Sat 08:30–17:00
- Learn the Spice Scale
- Say 'mai pet' for no spice, 'pet nit noi' for a little spice, or 'pet mak' if you want it Thai-hot. Most cooks will default to a toned-down version for foreigners unless you specify otherwise.
Taste more of Pai
Street-food tours, market visits and Thai cooking classes near Soul Café & Shop.
Food toursStreet-food tours in Pai
Most bookings cancel free up to 24 hours ahead
See pricesCookingThai cooking classes in Pai
Most bookings cancel free up to 24 hours ahead
See pricesMarketsMarket tours in Pai
Most bookings cancel free up to 24 hours ahead
See pricesWhy go, and how to do it well
Tucked in Pai's Tambon Wiang Tai neighbourhood, this café and shop has earned a loyal following among both travellers and locals for its fresh, quality food and genuinely warm hospitality. The English-speaking staff are consistently noted for their attentive and friendly service, and the relaxed pace of the place reflects Pai's unhurried character well.
The menu leans toward brunch-style eating, with freshly pressed juices and dishes made from fresh ingredients drawing repeat visitors. The outdoor area features water elements that contribute to a tranquil, quiet atmosphere, complemented by thoughtful music choices. The space is on the smaller side, so seating can feel snug during busier periods, but this also adds to the intimate, community-feel that regulars clearly appreciate. An adjoining shop offers locally sourced products, making it a practical combined stop for refreshments and browsing.
Soul Café & Shop opens at 08:30 and closes at 17:00, Monday through Saturday, making it well suited for a morning coffee, a leisurely brunch, or an afternoon break. Sunday is the one day it does not operate, so it is worth planning around this if visiting on a weekend. During Pai's peak tourist season, arriving earlier in the day helps secure a table and ensures the most relaxed experience before the space fills up.
Written by Mac Kiley · Updated Aug 2026 · How we check places
Experience hints
Pair your visit. After Soul Café & Shop, round out your day in Pai with contrasting stops nearby.
Reviews from Google
Great vibes, service and food! A really relaxing and quiet spot for a delicious meal or drinks. We loved the music and the tranquil feel of the place from the water features in the outdoor area! The nourish bowl was delicious and my boyfriend's smoothie bowl looked equally as amazing. We also shared a raw cheesecake which was incredible!!! There is also a whole pantry of refillables, nibbles and even jewellery and little gifts. Really recommend this cozy little place - the staff were so so lovely too☺️
The atmosphere is chill and calm. The food tastes great, you can tell they use fresh ingredients. The freshly pressed juice was the finishing touch to my brunch! Highly recommend!
Very friendly and attentive service - the food was okay but felt a bit raw, we would love some spice in the avocado mash e g. The spot is cute, but sometimes feels a bit tight.
A sample of visitor reviews from Google. Read all 163 reviews on Google.
62 Tambon Wiang Tai, Amphoe Pai, Chang Wat Mae Hong Son 58130, Thailand
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Tips for Visiting Restaurants & Food
Follow the Crowds
The busiest street stalls are almost always the best — high turnover means fresh ingredients and a recipe that locals vouch for. An empty restaurant at dinner time is a red flag.
Ice Is Safe
Factory-made tube or cylinder ice (used in virtually all restaurants and stalls) is made from purified water and is safe to consume. You don't need to skip the iced Thai tea.
Use Grab for Delivery
The Grab app works for food delivery across Thailand, letting you order from street stalls and restaurants alike. It's invaluable on rainy days or when you want to eat in your hotel.
Soul Café & Shop: Frequently Asked Questions
Is Soul Café & Shop worth visiting?
Soul Café & Shop holds a 4.8★ rating from 163 Google reviews, placing it among the highest-rated restaurants & food in Pai.
What are the opening hours of Soul Café & Shop?
Soul Café & Shop is typically open 08:30-17:00 — see the full day-by-day schedule in the location info on this page. Hours can change on Thai public holidays, so check ahead for holiday visits.
When is the best time to visit Soul Café & Shop?
The best months to visit Pai are November – February, with the most reliable weather. Crowds peak in December – January — going early in the day usually means fewer people. Months to think twice about: March – May (hot & hazy).
Where is Soul Café & Shop located?
Soul Café & Shop is at 62 Tambon Wiang Tai, Amphoe Pai, Chang Wat Mae Hong Son 58130, Thailand, in Pai. Getting around Pai: Motorbike rental (essential — ฿150/day); Bicycle rental for town.
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