Huana Market
An afternoon market for locals, not tourists, and the food stalls are the reason to come.
Plan your visit
- Hours
- Daily 14:00–20:00
Haggle at Markets, Not Malls
Prices at market stalls are negotiable — start at 50–60% of the asking price and meet in the middle. Fixed-price shops and malls don't haggle. Smile and keep it friendly; aggressive bargaining is considered rude.
Details
Full opening hours
Book ahead in Hua Hin
Bookable experiences in Hua Hin that pair with a visit here.
Why go, and how to do it well
This is a market for the people who live in Nong Kae, not for the people staying by the beach, and that's exactly why I'd send you. Doors open at 2pm and it runs to 8pm, every day, which makes it a good use of the flat hot hours when the sand stops being fun.
The stalls run to cheap clothing, household bits and regional products, plus street food that's the real draw. Prices are low, the cooking is the kind of everyday Thai food that doesn't make it onto hotel menus, and nobody's performing for a camera. English signage is thin on the ground, though vendors are used to the occasional foreign face and you'll get by with pointing and smiling. If you want souvenirs and air conditioning, this isn't it. If you want to eat well for very little and see what a Hua Hin neighborhood actually does with its evening, it is.
Written by Mac Kiley · Updated Sep 2026
Stay within reach of Huana Market
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Book ahead in Hua Hin
Bookable experiences in Hua Hin that pair with a visit here.
Around here, on foot
Well-rated places within a short walk of Huana Market, nearest first. Minutes are at an easy pace in the heat.
- 2 minVana Nava Water JungleActivities & Tours · 140 m · 4.4★
- 4 minThai Garden DesignActivities & Tours · 350 m · 4.7★
- 5 minTHE SKY HUA HINNightlife & Bars · 410 m · 4.5★
- 7 minLime Tour Hua HinActivities & Tours · 560 m · 4.7★
- 8 minShakti YogaWellness & Spas · 600 m · 4.7★
- 8 minDAR RestaurantRestaurants & Food · 600 m · 4.4★
Experience hints
Pair your visit. After Huana Market, round out your day in Hua Hin with contrasting stops nearby.
GXM5+5XQ, 7 Phet Kasem Rd, Tambon Nong Kae, Amphoe Hua Hin, Chang Wat Prachuap Khiri Khan 77110, Thailand
Open in Google MapsMore markets & shopping nearby
All within 1.7 km away of Huana Market.
Tamarind Market
An open-air food court with a live music stage, not a night market, and that's exactly why it works.
Cicada Market
A weekend-only night market where the crafts are actually made by the people selling them.
Blúport Hua Hin
The calm, air-conditioned mall in Hua Hin, with local brands worth browsing and a food market outside at night.
Big C Hua Hin Marché at Blúport
A big supermarket run inside a coastal mall, useful rather than fun, and open till 9pm every day.
Tips for Visiting Markets & Shopping
Arrive Early or Late
Vendors believe the first sale of the day is lucky — you'll often get a better deal if you arrive right when the market opens. Late in the evening, sellers may also discount to avoid packing unsold goods.
Claim Your VAT Refund
Spend 2,000+ THB at a single store displaying 'VAT Refund for Tourists' signs, get a yellow form at the register, and claim 7% VAT back at the airport. It adds up fast on bigger purchases.
Huana Market: Frequently Asked Questions
Is Huana Market worth visiting?
Huana Market holds a 4.3★ rating from 1,633 Google reviews — a strong rating for markets & shopping in Hua Hin.
What are the opening hours of Huana Market?
Huana Market is typically open 14:00-20:00 — see the full day-by-day schedule in the location info on this page. Hours can change on Thai public holidays, so check ahead for holiday visits.
When is the best time to visit Huana Market?
The best months to visit Hua Hin are March – August, with the most reliable weather. Crowds peak in Weekends year-round (Bangkok day-trippers) — going early in the day usually means fewer people. Months to think twice about: September – November (rainy season).
Where is Huana Market located?
Huana Market is at GXM5+5XQ, 7 Phet Kasem Rd, Tambon Nong Kae, Amphoe Hua Hin, Chang Wat Prachuap Khiri Khan 77110, Thailand, in Hua Hin. Getting around Hua Hin: Songthaews (blue, along main roads); Motorbike taxis.
Also popular in Hua Hin
Baan Itsara Restaurant
Beachfront seafood in central Hua Hin, and the clams in sweet basil sauce are the reason to come.
Golden Buddha
Steep steps, sea views and a great many monkeys who will happily take your sunglasses.
Lost & Found HuaHin
A cozy cocktail bar and dining spot in Hua Hin's Nong Kae neighborhood, open evenings all week.
Kinn Retreat & Massage
A calm, well-regarded massage and spa retreat on Phet Kasem Road, open daily until 11 PM.
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Come for the fourth-floor food hall, stay because you've forgotten what you actually came to buy.
