Jek Pia
Jek Pia is a well-regarded budget seafood eatery on Phet Kasem Road in central Hua Hin, just a short walk from the night market. It draws a loyal following of both locals and tourists seeking straightforward, authentic Thai coastal cooking at accessible prices. The crab fried rice is a particular highlight, and the fresh seafood across the menu is consistently praised by regulars. The atmosphere is casual and no-frills, with the quality of the food doing the talking rather than the setting. The restaurant operates on a tight schedule, opening daily at 5:00 PM and closing at 7:30 PM. Despite these limited hours, it has built a strong reputation as one of Hua Hin's more popular evening dining destinations. The affordable price point makes it a practical choice for budget-conscious travellers without sacrificing authenticity or flavour. Dishes like the claypot soup are also worth noting for those wanting variety beyond seafood. Good to know: the short operating window and high demand mean queues form before the doors open. Visitors who arrived as early as 4:30 PM have reported being turned away until opening time, so arriving at or just before 5:00 PM is strongly advised to secure a table. Cash payment is recommended as the preferred option, and those sensitive to MSG may want to exercise some caution with certain dishes such as the claypot soup, based on visitor feedback.
Experience hints
Pair your visit. After Jek Pia, round out your day in Hua Hin with contrasting stops nearby.
Visitor Reviews
The food and service were fantastic—no surprise this place fills up the moment it opens. I came for the fresh seafood, but everything was delicious. I arrived with two friends at 4:30 PM and got turned away, so we waited at a coffee shop across the street. Turns out, they start seating early birds just before 5 PM. Once seated, service was fast, and dishes came out one by one in no particular order. Portions were above average and inexpensive—six dishes plus water cost only 1,000 baht. First out was a dish of fried pork so exciting I forgot to take a picture. Crispy, with just the right amount of tasty fat left on it. Then came a very generous portion of crab with curry that I really loved. Highly recommend it. Next up was garlic squid—tender, perfectly cooked, with great garlic flavor. The fried fish with basil (kra pow) stood out. For 180 baht, a whole, perfectly fried, truly boneless fish. A great deal and a must-order. We also got a chicken version of the squid dish—tender, fried, and flavorful—plus another chicken dish with veggies and sauce. We devoured every bite with satisfaction. Some general observations: - Menus are in Thai and English, with accurate translations. - Food wasn’t overly salty or sweet. - Frying oils seemed fresh and clean. - Nothing was over or undercooked. - The restaurant was spotless, with a strong cleaning and cooking operation. - Fish and seafood were well cared for, displayed on ice. - English communication was easy, and they also catered to Chinese customers. - The place is run efficiently—timely but not rushed—with plenty of groups and solo diners. - The diverse menu has something for everyone, including a hotpot option that seemed very popular. Overall, you can’t go wrong here. Your friends, taste buds, and stomach will thank you. Once you try their food, you’ll be a regular
This is at corner of road and one block far from night market. Lots of locals n foreigners are waiting the line. Food is really really good. Way more better than Bangkok crab fried rice. The best sellers are scallops and crab fried rice. The shop kitchen closed at 7:30 PM and can sit till 8PM. My Huahin food was completed with this restaurant Breakfast is also popular with rice congee.
🍜 Must-Try Local Eats in Hua Hin! "If you make it to Hua Hin, there are fantastic local food spots you absolutely must try. This is where you can find authentic dishes at affordable prices (cheap eats). Just be prepared: if you visit during peak travel season, you might have to queue and wait for a table!"
Location Info
69 7 Phet Kasem Rd, Tambon Hua Hin, Amphoe Hua Hin, Chang Wat Prachuap Khiri Khan 77110, Thailand+66 32 511 289Tips for Visiting Restaurants & Food
Learn the Spice Scale
Say 'mai pet' for no spice, 'pet nit noi' for a little spice, or 'pet mak' if you want it Thai-hot. Most cooks will default to a toned-down version for foreigners unless you specify otherwise.
Follow the Crowds
The busiest street stalls are almost always the best — high turnover means fresh ingredients and a recipe that locals vouch for. An empty restaurant at dinner time is a red flag.
Ice Is Safe
Factory-made tube or cylinder ice (used in virtually all restaurants and stalls) is made from purified water and is safe to consume. You don't need to skip the iced Thai tea.
Also Popular in Hua Hin

Hua Hin Night Market
Traditional night marketplace consisting of food vendors & shopping stalls selling clothing & more.
Cicada Market
Weekend night market with vendors selling art, clothing, decor & handmade goods, plus entertainment.

Wat Huay Mongkol
Parklike Buddhist temple known for its enormous statue of storied monk Luang Pu Thuat.
Rajabhakti Park
This historical tourist attraction celebrates Thai kings with 7 famed statues, a museum & a plaza.
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Location Info
Visitor Information
Best time to visit
March – August
Avoid: September – November (rainy season)
Rainy season
September – November
Avg. temperature
23°C – 33°C(73°F – 91°F)
Crowds
Peak: Weekends year-round (Bangkok day-trippers)
Getting there
Minivan from Bangkok's Victory Monument (~3.5 hrs). Train from Hua Lamphong station (~4 hrs, scenic). Private car recommended.
Getting around
- •Songthaews (blue, along main roads)
- •Motorbike taxis
- •Bicycle rental
- •Grab available