Premium Outlet Cha-Am
Come here for the prices, not the buzz. This is an open-air outlet on Phet Kasem Road between Hua Hin and Cha-Am, with Adidas, Lacoste, Under Armour, Converse and Vans sitting alongside a crowd of smaller Thai and regional labels, and promotions running across plenty of them. Reviewers who shop the same brands in Bangkok reckon the mark-downs here are genuine.
The catch is depth. The range of names is wide, but each store carries a thin slice of stock, so your size in the thing you want may simply not exist. Some units stand empty. On a weekday morning it can feel close to deserted, which is either a problem or the whole appeal, depending on your temperament. If you'd rather browse without anyone hovering, you'll like it. The food court is small, so I wouldn't build a long lunch around it. Parking, on the other hand, is enormous, and kids' clothing and shoes come up well in reviews.
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Experience hints
Pair your visit. After Premium Outlet Cha-Am, round out your day in Hua Hin with contrasting stops nearby.
Reviews from Google
All brands are there for clothes & shoes, and with a lot of promotions. Big parking. Great shop for children.
I don’t know why the reviews are so bad here, I live in Bangkok and occasionally travel to this outlet. It has many small brand brands and a couple of big name brands (adidas, Lacoste, under armour, converse , vans) Prices are much cheaper than will you find in the same branded stores in Bangkok city. I arrived at 10:30 am on a weekday and it was like a ghost town. There was no one around which was great because I was the only one in most of the stores there you are It’s worth a visit.
A lot of empty stores, not much to see here. Don't waste your time. Couldn't get a Grab back to town. We had to call the hotel to book a taxi for us. Plan your return trip in advance if you don't want to be stuck at the outlet.
A sample of visitor reviews from Google. Read all 2,497 reviews on Google.
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Premium Outlet Cha-Am: Frequently Asked Questions
Is Premium Outlet Cha-Am worth visiting?
Premium Outlet Cha-Am holds a 3.9★ rating from 2,497 Google reviews. Reviews are mixed, so check recent visitor feedback above to see if it fits your plans.
What are the opening hours of Premium Outlet Cha-Am?
Premium Outlet Cha-Am is typically open 10:00-19:00 — see the full day-by-day schedule in the location info on this page. Hours can change on Thai public holidays, so check ahead for holiday visits.
When is the best time to visit Premium Outlet Cha-Am?
The best months to visit Hua Hin are March – August, with the most reliable weather. Crowds peak in Weekends year-round (Bangkok day-trippers) — going early in the day usually means fewer people. Months to think twice about: September – November (rainy season).
Where is Premium Outlet Cha-Am located?
Premium Outlet Cha-Am is at 5/4 Phet Kasem Rd, Tambon Khao Yai, Amphoe Cha-am, Chang Wat Phetchaburi 76120, Thailand, in Hua Hin. Getting around Hua Hin: Songthaews (blue, along main roads); Motorbike taxis.
Location Info
5/4 Phet Kasem Rd, Tambon Khao Yai, Amphoe Cha-am, Chang Wat Phetchaburi 76120, Thailand+66 32 473 000www.outletmallthailand.com/our_branch/2Visitor Information
Best time to visit
March – August
Avoid: September – November (rainy season)
Rainy season
September – November
Avg. temperature
23°C – 33°C(73°F – 91°F)
Crowds
Peak: Weekends year-round (Bangkok day-trippers)
Getting there
Minivan from Bangkok's Victory Monument (~3.5 hrs). Train from Hua Lamphong station (~4 hrs, scenic). I'd go with a private car.
Getting around
- •Songthaews (blue, along main roads)
- •Motorbike taxis
- •Bicycle rental
- •Grab available
Where to stay near Premium Outlet Cha-Am
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Tips for Visiting Markets & Shopping
Haggle at Markets, Not Malls
Prices at market stalls are negotiable — start at 50–60% of the asking price and meet in the middle. Fixed-price shops and malls don't haggle. Smile and keep it friendly; aggressive bargaining is considered rude.
Arrive Early or Late
Vendors believe the first sale of the day is lucky — you'll often get a better deal if you arrive right when the market opens. Late in the evening, sellers may also discount to avoid packing unsold goods.
Be Cautious with Tailors
Bangkok has excellent tailors, but also many tourist traps. Avoid anyone offering suspiciously cheap suits or who approaches you on the street. Ask your hotel for recommendations, read reviews, and always get two fittings.
Similar Markets & Shopping Across Thailand

Chatuchak Weekend Market
Go at six in the morning, before the heat turns 15,000 stalls into an endurance test.

centralwOrld
Vast, air-conditioned and genuinely easy to navigate, with a top-floor food scene worth the trip alone.

Asiatique The Riverfront
Go at dusk, arrive by the free shuttle boat, and treat it as an evening out rather than a shopping trip.

MBK CENTER
Eight floors of small stalls and haggling, closer to an indoor market than a mall, and all the better for it.
Where to stay near Premium Outlet Cha-Am
Find hotels in Hua Hin on the booking sites travellers trust most.
- Compare prices across sites
- Filter for free cancellation
- Secure checkout on the partner site
Compare rates on Booking.com
Largest selection
Compare rates on Expedia
Bundle & save
Compare rates on Hotels.com
Member prices
We may earn a commission from bookings made through these links — at no extra cost to you. Learn more.
Location Info
Visitor Information
Best time to visit
March – August
Avoid: September – November (rainy season)
Rainy season
September – November
Avg. temperature
23°C – 33°C(73°F – 91°F)
Crowds
Peak: Weekends year-round (Bangkok day-trippers)
Getting there
Minivan from Bangkok's Victory Monument (~3.5 hrs). Train from Hua Lamphong station (~4 hrs, scenic). I'd go with a private car.
Getting around
- •Songthaews (blue, along main roads)
- •Motorbike taxis
- •Bicycle rental
- •Grab available

